Did you know that we lose focus 6-10 times per minute?

In an era dominated by fragmentation, ai, and constant distraction, mastering the skill to think, feel, and work deeply is crucial. According to Cal Newport’s book 𝘋𝘦𝘦𝘱 𝘞𝘰𝘳𝘬 there is a critical difference between shallow work vs deep work:

• 𝗦𝗵𝗮𝗹𝗹𝗼𝘄 𝘄𝗼𝗿𝗸 involves 𝗹𝗼𝘄-𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝘁𝗮𝘀𝗸𝘀 - emails, meetings, social media - often done while distracted. These efforts add little new value and are easy to replicate, think AI.

• 𝗗𝗲𝗲𝗽 𝘄𝗼𝗿𝗸, on the other hand, is about 𝘂𝗻𝗶𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁𝗲𝗱 𝗳𝗼𝗰𝘂𝘀: long periods where your attention isn't fragmented. While deep work is rare, it's becoming increasingly valuable in our economy.

🧠 𝗧𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗺𝗮𝘀𝘁𝗲𝗿 𝗶𝘁 𝘄𝗶𝗹𝗹 𝘁𝗵𝗿𝗶𝘃𝗲.

If you aim to be a superstar, 𝗰𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲 𝗱𝗲𝗲𝗽 𝘄𝗼𝗿𝗸 𝗔𝗡𝗗 𝘁𝘂𝗿𝗻 𝘁𝗵𝗮𝘁 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗶𝗻𝘁𝗼 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘁𝗵𝗮𝘁 𝗼𝘁𝗵𝗲𝗿𝘀 𝘃𝗮𝗹𝘂𝗲.

Concentration allows you to understand, learn, and create something new. This process is called 𝗻𝗲𝘂𝗿𝗼𝗽𝗹𝗮𝘀𝘁𝗶𝗰𝗶𝘁𝘆: Donald Hebb's theory suggests that neurons firing together strengthen their connections, enhancing learning and memory. In other words: "thoughts that fire together, wire together "How can we cultivate deep work as we advance into the 21st Century?

☑ 𝗠𝗮𝘀𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝘁𝗲𝗰𝗵: Mute notifications, set times for checking them, minimize meetings.

☑ 𝗦𝗲𝘁 𝗙𝗼𝗰𝘂𝘀 𝗧𝗶𝗺𝗲 𝗶𝗻 𝗮 𝗗𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻-𝗳𝗿𝗲𝗲 𝘀𝗽𝗮𝗰𝗲: Batch similar tasks and enable “Focus Time” on all your devices.

☑ 𝗚𝗲𝘁 𝗼𝘃𝗲𝗿 𝗺𝗲𝗻𝘁𝗮𝗹 𝗮𝗱𝗱𝗶𝗰𝘁𝗶𝗼𝗻𝘀: Resist the urge for external stimuli or FOMO.

☑ 𝗚𝗼 𝗢𝗳𝗳𝗹𝗶𝗻𝗲: Start with 1-hour, then build up to 1-day/week

☑ “𝗧𝗵𝗶𝗻𝗸 𝗪𝗲𝗲𝗸𝘀”, my favorite: Inspired by Bill Gates - isolate yourself at a secluded place to do nothing but read and think big.

☑ 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝗰𝗼𝗻𝗰𝗲𝗻𝘁𝗿𝗮𝘁𝗶𝗼𝗻: Join my 4-day intensive in Mallorca October 26-30 (only 2 Spots left!). With mental training and breathwork we gain laser sharp focus - PM for details.

☑ 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗯𝗿𝗲𝗮𝗸𝘀 𝗳𝗿𝗼𝗺 𝗳𝗼𝗰𝘂𝘀 𝗿𝗮𝘁𝗵𝗲𝗿 𝘁𝗵𝗮𝗻 𝗳𝗿𝗼𝗺 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻.

When you 𝗲𝗻𝗴𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 𝘄𝗶𝘁𝗵 𝗱𝗲𝗲𝗽 𝘄𝗼𝗿𝗸 and 𝘀𝘁𝗮𝘆 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗶𝗻𝗻𝗲𝗿 𝘄𝗼𝗿𝗹𝗱, you will crave more of it. Like a muscle that strengthens with training, your focus will improve with practice, allowing you to dive deeper with greater ease.